Article by Print21

Former Fuji Xerox agents Rick Buscombe and Tim Hoffman, who left the company last year along with several colleagues, are looking to expand their own print management and IT support service Cable Blu to new markets in Sydney and Brisbane.

The pair announced the move in a media statement titled: Corporate Laziness Replaced by Dynamic, Customer First Office Management.

Buscombe and Hoffman say they’ve stepped into the breach for Melbourne and Adelaide businesses as Fuji Xerox “backtracks” on its long-promised standalone enterprise services.

“We are brand agnostic, so we give companies an unbiased view across their print and copiers,” says Buscombe, a director at Cable Blu. “At the same time, we help to manage or even run your IT. We also don’t force sales-centric upgrades on customers. Why throw out old tech for a new gizmo just to meet someone else’s sales objectives? We don’t agree with that approach.”

Fellow director Hoffman says: “We want companies to challenge the way they are doing things. We’re questioning the norm; don’t stay embedded with a particular manufacturer: there are alternatives. It’s all about getting the best outcomes and efficiencies for our customers, but if the ROI isn’t shown for the customer, we won’t pursue it. We show the customer whether a solution is worth it – or not.”

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